Own ecommerce brand2026
Rovelloa
Rovelloa sells an at-home pet grooming system. I built the storefront on Shopify's Dawn theme, developing it with Claude Code as my AI assistant, and I launched and run the store myself.
- Shopify
- Dawn 16
- Own brand
Work
Projects, labelled honestly.
Every project says what it is: my own brand, an independent concept or a client build. Nothing here is presented as something it isn't.
Featured projects
Independent concept2026
FlightScope redesign concept
A self-initiated prototype exploring how FlightScope's online shopping experience could help people choose the right launch monitor: a redesigned homepage, a seven-question product finder, side-by-side comparison, a Mevo Gen2 product page with optional upgrades, and a page explaining what is real and what is simulated.
- CRO
- Product finder
- Concept
Independent product2026
Rativa
Rativa is a hotel market intelligence platform I built independently. It collects competitors' public room rates, shows them beside the hotel's own rate for the next 14 nights, and flags the changes worth a look.
- Next.js
- Supabase
- Full-stack
Earlier client experience
Shopify client development
Paid Shopify work for clients, from around 2023.
Dreamfully
Client workShopify store for a client.
- When
- c. 2023 (approximate)
- What I worked on
- Conversion rate optimization and product page development and improvements.
dreamfully.nl ↗The live store may look different from the work I delivered.
Detailrs
Client workShopify store for a client.
- When
- c. 2023 (approximate)
- What I worked on
- Conversion rate optimization and product page development and improvements.
detailrs.nl ↗The live store may look different from the work I delivered.
For Shopify agencies
Need a reliable pair of hands on Shopify work?
Send a short note with the scope, timeline and stack. I'll tell you honestly whether I'm the right fit.